Panam is a fast-casual pizza chain. It has been on the catering market for quite some time and has changed its concept several times. To prepare for the growing challenges, the company turned to our agency to develop a visual identity that would match the company's achieved prominence.
The brand wanted to better communicate with its current audience, as well as reach out to more people to build its community. The visual identity had to incorporate elements that would help the company carve out a niche in a fairly saturated market, while still being attractive and welcoming. Another important premise that guided the design choices was to avoid fast food styling, become a significant leader in the foodservice market, and not lose the experience already gained. Therefore, aspects related to visual style and brand identity were carefully developed.
Attention was paid to the use of attractive color schemes, fonts and graphic elements that reflected the quality and uniqueness of the company's products. As a result of working with our team, Panam received a new visual identity that helped the company stand out from the competition and appeal to a wide audience. The updated brand identity reflected the brand's values and aspirations, strengthening the company's position in the market.
Panam could now continue its growth, attracting more customers and building a strong community. The new visual identity gave the company the ability to compete successfully while maintaining its unique character and expertise. Thanks to the partnership with Taiga, Panam could continue to delight its customers with delicious pizza and create a pleasant atmosphere for all its customers.
The brand wanted to better communicate with its current audience, as well as reach out to more people to build its community. The visual identity had to incorporate elements that would help the company carve out a niche in a fairly saturated market, while still being attractive and welcoming. Another important premise that guided the design choices was to avoid fast food styling, become a significant leader in the foodservice market, and not lose the experience already gained. Therefore, aspects related to visual style and brand identity were carefully developed.
Attention was paid to the use of attractive color schemes, fonts and graphic elements that reflected the quality and uniqueness of the company's products. As a result of working with our team, Panam received a new visual identity that helped the company stand out from the competition and appeal to a wide audience. The updated brand identity reflected the brand's values and aspirations, strengthening the company's position in the market.
Panam could now continue its growth, attracting more customers and building a strong community. The new visual identity gave the company the ability to compete successfully while maintaining its unique character and expertise. Thanks to the partnership with Taiga, Panam could continue to delight its customers with delicious pizza and create a pleasant atmosphere for all its customers.
The project also developed a set of illustrations in a subtle outline, and the color palette was dictated by a mouthwatering combination of premium green, with bright and saturated lettuce, to give emphasis. The illustrated scenes are constructed with simplified lines that enter into a dialogue with the graphic elements of the identity, bringing warmth and humanizing communication.
